Convince & Convert

JUNE 22, 2010

You have to commit to social media for the long haul to see the benefits. I do find it interesting that so many in the C-Suite are not willing to engage in social media and learn about what's going on in that space. At present we're seeing people dabble without a strong PR / Communications strategy behind them.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

JUNE 30, 2010

It's not like the “old days&# where TV/radios advertisements and marketing campaigns had to appeal to broadly defined targets markets. If you want to reach out to your customers who like to dress up in viking garb and sing showtunes on the weekends, social media has now given you that opportunity.

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

JUNE 23, 2010

As the ability to deliver these tasks via mobile meshes with geo-location technologies and intelligent advertising, this ‘C’ of the three C’s will truly blossom and become powerful for the brands that get it right. Think frequent flyer program, but without having to go through airport security to attain the rewards.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

JUNE 28, 2010

This is functionally similar to the Creative Brief that ad agencies have been using for decades to help copywriters and artists understand the psychology of the customer, and what needs to be included in the advertisement. No question that doing a full brief for every piece is a labor, but agencies do it all the time on the advertising side.

Social Media 128

Social Media Strategy Report Buy 128