Idaconcpts

article thumbnail

4 Tips for Increasing PPC Conversion Rates

Idaconcpts

PPC, or pay-per-click advertising is a hugely successful concept (originally) from Google. The system allows for an incredible amount of control compared to other advertising mediums, and can be tweaked to perfection (if you are willing to spend some time on it). Follow her at @esvienne. ].

article thumbnail

Ecommerce Retailers: To Pay Per Click or Not to Pay Per Click

Idaconcpts

One of the most common forms of online marketing that ecommerce merchants use is pay per click (PPC) advertising. Your marketing/advertising budget is limited – PPC requires that you spend money each and every day to attract visitors to your site. The ROI of PPC can be considerable, if you have enough cash freed up to invest.

Retail 127
article thumbnail

Google Analytics for Beginners

Idaconcpts

Closely monitoring the progress of your business would help you plug the loopholes in your marketing strategy and significantly enhance your sales figures and ROI. One of the pivotal aspects of running your business entails the process of taking stock. So what exactly is Google Analytics?

Analytics 146