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Monday Roundup: Knocking Down Silos

Waxing UnLyrical

How Bloomberg Media Is Rethinking Its Entire Sales Strategy and Seeing Results. Why: “…It’s not uncommon for practitioners to still think of social media strategy as something that is separate from the greater communication or PR strategy. Social Strategy Can Help Break Your Company’s Silos.

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Australia Toyota Yaris social media campaign Downfall

Laurel Papworth

Toyota have chosen 5 or 6 agencies and have asked them to spend $15,000 each on a “social media marketing campaign&#. And while traditional media pitches means war to get content into banner ads, on TV and radio, when it comes to using the same tactics in online communities, there’s damage done. Re: the video.

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The Future Of Books And Publishing

Twist Image

If you've been playing along at home, you'll know that a frequent guest on the show (and one of the Media Hacks co-host) is Hugh McGuire. Along with starting one of the most interesting open source projects, LibriVox (for audio books based on books in the public domain), Hugh also works on book and publishing start-ups.

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Protecting Your Online Privacy: How to Keep Your Online Activity Private from Pirates, Hackers and Marketers

Techipedia: Tamar Weinberg

The recent proliferation of social media networks has increased awareness of online privacy issues. Of course, it is safest to assume that all of your internet information and activities are in the public domain and that one must take steps to curtail those that you don’t want publicized. Social Networks.

Privacy 162
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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. The article has examples of how social media worked too. In it, he offers some thought-provoking insights into what must be understood before going into social media marketing.

Marketing 265
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6 Ways to Filter Your RSS Feeds - ReadWriteWeb

Buzz Marketing for Technology

RWW Network. Why Filtering is the Next Step for Social Media. I believe as long as we (the industry) talks about RSS in the public domain, the power and potential of it will be forever niched into geeks and early adopters. social networking. social media. advertising. social news.

RSS 270