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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Publishing has historically relied on advertising, or sponsorships, to pay for content production. What should they promote?

ROI 191
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Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com

Buzz Marketing for Technology

White Papers. Sponsored White Papers, Webcasts, and Downloads. At the Cleantech Forum in San Francisco, Todd Glass of Heller Ehrman moderates a discussion, among tech execs, on the various solar technologies making a difference in the green movement. See the latest entries on the Intel wiki >>. in Downloads.

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An Interview with Blogger Bob From TSA's Evolution of Security.

Social Media Strategery

Yet, they have a very open blog that’s advertised on the official TSA website and in airports around the country. The blog has allowed us to become much more transparent and even those who would rather see TSA fail have commended us for allowing a forum for them to vent. thing was possible after all. Thanks for the article.

Blogger 81
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Can Social Tools Really Replace Email? - They Already Are! (Part II)

Buzz Marketing for Technology

Knowledge Management Community Home Blogs Groups Wiki. Can Social Tools Really Replace Email? ;-) Here is why: " We just started using Confluence wiki at our company as a corporate collaboration / knowledge base tool, and so far it has been very cool. Visual Basic. Web Design. Ask a Question / Find Members / Invite Peers.

Tools 100
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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Native Advertising. Sponsorships.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Native Advertising. Sponsorships.

Types 60