Advertising Crowdsourcing Open Source Web 2.0 
Webbiquity SMM
SEPTEMBER 10, 2012
Sandy is an active thought leader in helping businesses transition into an era of social business, as well as the award-winning author of two best-selling books: The New Language of Business: SOA & Web 2.0 , and The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market. Beth Comstock. bethcomstock.
Techipedia: Tamar Weinberg
JULY 29, 2010
In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. In the freewheeling, egalitarian, crowdsourced world of the internet we are accustomed to, and actually feel entitled to get music, art and books for free.
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