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Why You're the Key to Social Media Success

Convince & Convert

In their efforts to avoid fads or invest resources into areas they do not understand, CEOs will operate from the mindset that if it remains untouched they or their organization is off the social media grid. That can be no further from the truth — the conversation is occurring and they're essentially not at the table.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It's not like the “old days&# where TV/radios advertisements and marketing campaigns had to appeal to broadly defined targets markets. If you want to reach out to your customers who like to dress up in viking garb and sing showtunes on the weekends, social media has now given you that opportunity.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

As the ability to deliver these tasks via mobile meshes with geo-location technologies and intelligent advertising, this ‘C’ of the three C’s will truly blossom and become powerful for the brands that get it right. Controlling the conversation has never worked in the long run, because truth escapes eventually.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

This is functionally similar to the Creative Brief that ad agencies have been using for decades to help copywriters and artists understand the psychology of the customer, and what needs to be included in the advertisement. No question that doing a full brief for every piece is a labor, but agencies do it all the time on the advertising side.