Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. That’s something sorely missing from a lot of traditional advertising, where veracity is neither required nor particularly encouraged. The same is true in social media.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

JULY 9, 2010

I love giving tech advice, and it's what I'm doing at my new website…this week I'm going to try inviting people into UStream if they need support or want to chat about issues there having…authenticity is the only way to go. Cheers, Sheldon, community manager for Sysomos [link] Marina Maher Comm.

Influencer 123

Influencer Ustream Authentication Social CRM 123