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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

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Why Your Business Needs to Be a FLOP

Convince & Convert

All these non-profit executives were totally befuddled by anything with marketing, selling, social media, fund raising, development, cause marketing. So is marketing. You could paper the wall with your direct mail and your postcards, and your campaign letters. All this stuff. I said, “Listen.