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The Brand’s Guide to Getting Verified on Social Media in 2021

Pixlee

But with many social networks rethinking their approach to verification , it’s important to seek out other ways to build trust with your community. . After all, 74% of consumers rely on social media to inform their purchasing decisions, and 84% say they trust peer recommendations above all other sources of advertising.

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2019 Influencer Marketing Trends for Brands

Pixlee

Brands have started to use a different approach by mixing influencer content across email , product-display pages , and advertising campaigns. Social networks are growing, and the generations that were born using them are reaching purchasing maturity. Social media is a natural extension of word of mouth marketing.

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9 Creative Ways to Improve Your Brand Awareness

Hootsuite

Nike is the most valuable apparel brand. The social networks all know that brand awareness is a key business goal for many brands using their tools, which is why they offer ads that specifically focus on awareness. It indicates how much of the social conversation in your industry is dedicated to your brand.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The onslaught of online advertising in recent years, plus data breaches and scandals, have only pushed consumers further from the brands who are trying to reach them. This type of content is most often seen on Instagram, a social network that tends to be over filtered and influencer-heavy.

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Why Brands are Turning to Spotify as the Next Big Social Platform

Buffer Social

There are so many social networks to choose from today : Instagram, Facebook, Twitter, LinkedIn, Pinterest. We’ve spent time digging into the rise of Spotify as a social media platform , used by today’s hottest brands. Where Spotify fits in today’s social media landscape. Maybe YouTube? Maybe Reddit?