Remove Advertising Remove Apparel Remove CSR Remove Social Media
article thumbnail

How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The onslaught of online advertising in recent years, plus data breaches and scandals, have only pushed consumers further from the brands who are trying to reach them. This messaging will then feed into your entire social media and marketing strategy, from email marketing to replies to customers on Twitter.

article thumbnail

Why User-Generated Content is More Eco-Friendly Than Traditional Content

Pixlee

This shift in the way businesses approach advertising has opened up conversations about the type of content customers engage with the most. This is where user-generated content (UGC), media created by regular customers and often shared on social media, comes in. It’s a win-win. . 4 Better Authenticity and Transparency.

UGC 64