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The Marketing Problem Is Simple: There Are Too Many Ads

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The entire construct of the advertising industry was built on the scarcity model. There was only a finite number of pages in the newspaper allotted to advertising. But, they feel this way not because it's expensive to advertise or because there is a lack of substantive places to put those ads. The answer is: yes.

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Thoughts on UK magazine ABC figures…

The Way of the Web

Then look at the likes of Flipboard and Pulse – two recent iPad-friendly apps which do a great job of presenting user filtered, or user’s social graph-filtered news and information. Or the semantic technology used by the likes of the idio platform for a while now.

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