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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

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Blogging in Brief: Targeting, Teasers, and Trends

ProBlogger

I’ve covered some of the more innovative ones hereā€”let us know what cool ideas you’ve spotted in the comments. Australian Blogosphere Report released. The results show a number of interesting aspects: The Australian blogosphere is 92% female. Our own Web Marketing Ninja, Shayne Tilley, has relaunched his website.

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