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iOS 14 and Facebook Ads: What We Know

Jon Loomer

Examples of data tracking that will require user approval include (from Apple’s announcement ): Displaying targeted advertisements in your app based on user data collected from apps and websites owned by other companies. ” So, the impact is likely to extend beyond Audience Network. Currently, no such limit exists.

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Facebook Clear History, Apple ITP & Chrome Updates: What It All Means for Brands

Likeable

Facebook has assured us we will not need to worry about any data loss occurring in conversion campaigns as a result of the Clear History tool or related opt-outs. For most advertisers, this can be mitigated by relying more heavily on lookalikes built from customer lists instead of just pixel events.

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