Jason Yormark

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Making Dough(nuts): A Real World Example of Using Social Media.

Jason Yormark

Active Engagement – FROST does not rest on its laurels. Their Facebook and Twitter pages are a flurry of activity. I will be interested in actual metrics of conversion ratios, impact on sales etc. And when the doors opened, they drove so much business; they had to close on Monday to regroup.

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Controlling The Conversation: Strategies To Get People Talking.

Jason Yormark

What I mean by that is companies that have active, real people engaging with their customers on multiple channels on a regular basis. It also allows you to control the platform, and metrics making it easier to turn those conversations and data into actionable resources. Let me start with a personal example.