Remove Activities Remove Cymfony Remove Examples Remove Social Networking
article thumbnail

Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

.  I’ve seen better brand equity analysis from TNS/Cymfony who integrate their brand equity tool with listening. Joel Rubin son : Purists challenge listening to social media on the basis that the statistics of sampling can’t really be applied, at least not yet.