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16 unexpected ways to use WhatsApp for business

Sprout Social

Gartner predicts that by 2025, 40% of customer service will go from a major organizational expense to a significant profit driver as direct messaging streamlines sales pipelines. Mukuru , one of the largest money transfer providers in Africa, realized more than $1 million in reduced SMS costs after implementing customer service via WhatsApp.

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The complete guide to chatbots for marketing

Sprout Social

Chatbots typically operate within SMS text, website chat windows and social messaging services—like Messenger, Twitter, Whatsapp and Instagram Direct—to receive and respond to messages. billion by 2025. Some can be entertaining, like Cleverbot , which was built to respond to prompts like a human would in normal conversation.

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9 of the Most Popular Messaging Apps in 2023

Hootsuite

Unlike SMS and text messages, you are connected via the internet, not through phone reception. Line users can create group chats with up to 500 people and also create bulletin boards for discussion, making it a great app for brands to connect with relevant communities and fandoms. What are social messaging apps? A predicted 3.51