16 unexpected ways to use WhatsApp for business
Sprout Social
APRIL 20, 2022
Gartner predicts that by 2025, 40% of customer service will go from a major organizational expense to a significant profit driver as direct messaging streamlines sales pipelines. Mukuru , one of the largest money transfer providers in Africa, realized more than $1 million in reduced SMS costs after implementing customer service via WhatsApp.
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