A Deeper Look at the Twitter Metrics You Should Be Tracking
Sprout Social
JUNE 7, 2016
Likes replaced Favorites in 2015, and use a heart instead of a star icon. Mobile footprint : Informs you about which wireless carrier and device your audience is using. The Events tab is a great resource for social media managers and content creators. Link clicks : The number of clicks on a URL or Card in the Tweet.
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