A Deeper Look at the Twitter Metrics You Should Be Tracking
Sprout Social
JUNE 7, 2016
Every social media platform has its own lexicon when it comes to naming features and taking action, and Twitter is no different. Likes replaced Favorites in 2015, and use a heart instead of a star icon. Mobile footprint : Informs you about which wireless carrier and device your audience is using. Events on Twitter Tab.
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