Dave Fleet

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Reflections on the changing digital agency environment

Dave Fleet

As push-focused marketing gains more traction on social channels and as social platforms limit brands’ abilities to organically reach the people who have shown affinity for them, many companies are shifting dollars away from community management and into media dollars. 2015 was actually the year of mobile. The (actual) year of mobile.

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Digital is facing a Trust Crisis

Dave Fleet

The Trust Barometer focuses on broader societal issues, but this year’s data touches on something I’ve been speaking about with our clients for several years now: There is an ongoing dearth of trust in the digital marketing field, and especially – but not only – in the social media space. This year is no different.

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