A Deeper Look at the Twitter Metrics You Should Be Tracking
Sprout Social
JUNE 7, 2016
Likes replaced Favorites in 2015, and use a heart instead of a star icon. Mobile footprint : Informs you about which wireless carrier and device your audience is using. Get a breakdown of your engagement, influence, follower growth and mentions—and then compare that to one of your competitors to see where your strategy can be improved.
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