A Deeper Look at the Twitter Metrics You Should Be Tracking
Sprout Social
JUNE 7, 2016
Every social media platform has its own lexicon when it comes to naming features and taking action, and Twitter is no different. They can be used for one-on-one conversations or between a group of users. Likes replaced Favorites in 2015, and use a heart instead of a star icon. You Can’t Measure What You Don’t Understand.
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