2014 Authentication Conversation SMS 
Mindjumpers
MAY 26, 2016
CEO Evan Spiegel describes Snapchat’s messaging as “conversational”, rather than “transactional”, which gives the impression you’re just talking to a friend. Since the mid-90s, SMS has been seen the same way, with mostly the UI advancing. 24 hours is the maximum amount of time it will stay live, through “Stories”.
Mindjumpers
MAY 26, 2016
CEO Evan Spiegel describes Snapchat’s messaging as “conversational”, rather than “transactional”, which gives the impression you’re just talking to a friend. Since the mid-90s, SMS has been seen the same way, with mostly the UI advancing. 24 hours is the maximum amount of time it will stay live, through “Stories”.
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