Why Snapchat Memories Will Be Pivotal (And Why Marketers Are So Excited)
Buffer Social
JULY 27, 2016
According to numbers from comScore, 14% of smartphone users aged 35 and older use Snapchat, too. Something that Facebook mastered on its way to becoming a dominant mobile advertising network. Think of it as Instagram in 2014-2015 or Facebook in 2009-2010. And the company is also making strides with older generations.
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