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How Appification Is Transforming The Internet

The Realtime Report

In 2013, just 7 percent of companies had implemented a mobile app strategy, and 51 percent of companies had no plans to develop one, a FeedHenry survey found. By the end of 2017, 67 percent of small businesses will have built their own mobile apps. How Appification Is Transforming The Internet.

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7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. In 2012, I wrote about a supply-chain management software company called Kinaxis. Here are seven ways to add humor and get results.

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Is Marketing About To Get Really Creepy Or Really Good?

Twist Image

Apple acquired a company last week. On March 23rd, 2013, The Wall Street Journal reported that Apple acquired a company called WiFiSLAM for an estimated $20 million (not bad for a two year old company with just a handful of employees that includes some ex-Googlers). It's something to pay attention to.

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This Week in Social Media – 5/29/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Blog #4: Deep Learning: The Rise of Cognitive Science Technology

SalesChoice

Deloitte Global predicts that by the end of 2016 more than 80 of the world’s 100 largest enterprise software companies will have integrated cognitive technologies into their products, a 25 percent increase on the prior year. The company expects this strategy to result in $20 million in additional revenue when rolled out globally.