SMS Marketing: a Grossly Underrated Marketing Tactic
Kikolani
MAY 26, 2016
A cross-media study conducted in 2013 found the ROIs of TV, radio, online, newspapers, and magazine ads to be between 60% (for TV) and 130% (for magazines). The emails and social media profiles are optional and will be used for OTT (over the top) messages or push notifications, which we’ll discuss in a little while.
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