Firebelly

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Three Most Important Content Marketing Lessons of 2012

Firebelly

We’ve had our tried-and-true algorithms and techniques busted by Google, we’ve had new algorithms and measurements introduced, which actually sent some search engine optimization professionals out of business. Here are three things that every content marketer should have learned from the past 12 months.

Content 186
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SEO Isn’t Dead. The New SEO

Firebelly

Many people think that’s what it means, but remember, Google is an information engine. Google declared 2011 the year of video, 2012 the year of mobile. Just because Google changed the face of SEO doesn’t mean they stopped indexing pages, or doesn’t want to try to understand what the page is about. What DOES Matter?

SEO 178
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Is Jeremy Epstein The Yoda Of Community Marketing?

Firebelly

He’s a former Microsoft executive who use to help partner companies improve their marketing engines and operations. Here’s a bit of background on Jeremy. After leaving Microsoft, he started his own consulting firm – Never Stop Marketing. I love… the feeling of leaving it all on the field.