How Domino’s Transformed Into An E-commerce Powerhouse Whose Product Is Pizza
Pixlee
FEBRUARY 2, 2018
In 2012, Kelly and Dennis Maloney, the Chief Digital Officer, went to the Board and outlined the threats to the business. With the help of an outstanding analytics team, Domino’s was able to employ A/B testing against every new tool and process they implemented. Relentless Dedication to Measuring Results.
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