Convince & Convert

APRIL 19, 2012

This is Episode 12 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Derek Halpern founder of Social Triggers. Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%).

CPM 118

CPM Advertising CPC Compete 118

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course.

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course.

Statistics 198

Statistics Social Media B2B Marketing 198