Busting Facebook’s Most Widespread Myth
Convince & Convert
MARCH 26, 2013
Of course, the reality is very different: Your posts don’t reach exactly 16% of your fans, but most likely a little more or a little less — sometimes a lot more or a lot less. Yes, of course, but don’t expect the ‘buzz of the century’. This page only benefits from a viral reach equivalent to 1.2%
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