Janet Fouts

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Using social media across cultures

Janet Fouts

A 2010 report from Econsultancy found that over 80% of marketers are planning to spend more on social media this year, but only a quarter will focus their campaigns in more than one country. However, the majority are still only focusing on major social networks such as Facebook, Twitter and LinkedIn.

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Nonprofit Webinar Series – Social Fundraising

Janet Fouts

In 2007, Rik authored a report on “Best Practices for Nonprofits in Second Life,&# still one of the definitive resources for public sector organizations working in virtual worlds. Senator Barbara Boxer’s (D-CA) Facebook donations increased by 51% when Fundly was used for her final 2010 election day push.

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What was the most important thing you learned about social media this year?

Janet Fouts

While I don’t do this for every blog post, I do implement a system for content I feel is particularly rich and it’s paid off this year in more blog subscribers, more opt-ins to my free reports and a lot more people "liking" my Facebook page which has resulted in a significant increase in revenue. CJ Brasiel. Sudha Jamthe.