influence 
Ari Herzog
JUNE 23, 2011
As more and more marketing professionals look for ways to measure and manipulate influence online, Klout is emerging as a force too big to be ignored. Klout’s algorithm strives to measure a user’s online influence. Klout added Facebook to its algorithm in October 2010 and recently added Linkedin too.
Ari Herzog
FEBRUARY 3, 2011
This means right now is the ideal time for businesses to ramp up their social media marketing -– and do it across all their language markets. It’s certainly true that cross-cultural social media marketing is still an emerging discipline, and there are as yet few quantitative studies spelling out the benefits.
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