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Why You're the Key to Social Media Success

Convince & Convert

No stack of case studies or conference road trips will do it, either. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. But the job of arm twisting and education can’t come from outside.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I think anyone should look at them for a perfect case study on how to best use social media. link] RT @jaybaer: [link] Social Capital Are You Treating You Fans Like Cattle? I’m dying to find someone to recommend them to now. I get Twitter follows based on keywords, where robots are obviously being used.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] Hot In Marketing Crowdsourcing: Beyond the Basics | Guest Posts | Social Media Consulting – Convince & Convert [link] [link] Paul Dombowsky Excellent points.