Is Starbucks the Most Dangerous Competitor to Facebook? | E.
Convince & Convert
AUGUST 25, 2010
Starbucks is not only offering free Wi-Fi in all stores come this fall, but also unveiling their Starbucks Digital Network that all in-store web and mobile users will have the opportunity to enjoy (it’s a partnership with Yahoo!). What impact could Starbucks’ brand of wireless connectivity have on consumer behavior?
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