Webbiquity SMM

JANUARY 2, 2013

Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” iMedia Connection ). eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

SEPTEMBER 1, 2010

And they can keep saying that until about 2013. A realistic campaign/project goals, aligned with the organization’s overriding mission and objectives (my hot button) MUST be a part of the package when selling social media efforts. It didn’t work.&# Are you going to want to wait around that long? I hear this so often.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

JUNE 23, 2010

If you can begin a crowdsourcing initiative in 2010, and that contributor purchases a new Ford in 2013 because she has accrued a “Digital Down Payment” along the way due to her consistent and quality participation, is that not ultimate control of the consumer’s purchasing habits? All rights reserved.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122