Brand Monitoring: Where Are They Now?
Net-Savvy Executive
APRIL 1, 2011
Cymfony Acquired in 2007 by TNS, which was acquired by WPP in 2008. Cymfony is now part of WPP's Kantar Media. Power & Associates in 2008. The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010.
Let's personalize your content