The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them. Solution: As a Result, Social Media Management Systems are Emerging Like CMS and WMS for centralized website management, Social Media Management Systems (SMMS) empower social media teams to manage multiple distributed social channels from one location –enabling the opportunity to build deeper relationships by being in more places at once. Can Social Media really be managed in this way??? MORE >>

Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Social Sign On enables visitors to register to your website using their preferred credentials increasing the opportunity for contextual content, website engagement, and conversion] Value Statement Social Sign On offers a variety of benefits: Increase conversion rate as users use existing Social Network logins (in a few clicks) rather than filling out long registration pages. Registration pages go away …much to the approval of consumers. Expect more now. MORE >>

In preparation for the New Year, we’ve been working on transferring our Firebelly blog from Typepad to the beautiful WordPress content management system. “The Facebook film, still untitled, will chronicle how an internal messaging system launched from a university dormitory grew into an online enterprise worth as much as 15 billion dollars.&#. Facebook: From The Computer Screen To The Big Screen , August 2008. Hulu Opens To The Masses Tomorrow , March 2008. Check out just a few examples… The “Facebook Movie&#. Android. MORE >>

More customers, buyers, and consumers are creating content everywhere they go. They don’t want to end up being trilobites and have become part of a larger system:  Recent acquisitions include Scoutlabs+Lithium(community), Filtrbox+Jive(Community), Techrigy+Alterian(WCM) and others. Right now, systems are just aggregating content to make meaning out of it, yet there’s no clear set of companies that are able to truly provide predictive recommendations. Social data is overwhelming. So what do I see happening next? Commodity technology. Not here, yet. MORE >>

Prior to starting gShift, Chris was a co-founder of Hot Banana Software, a search engine-friendly web content management system that was acquired by Lyris Inc. An award-winning inventor of social technologies and customer services operations, Afshar is considered a pioneer in cloud computing, social collaboration, business intelligence and customer relationship management (CRM). He is an active participant in social media, author of the popular blog Managing By Walking Around , a frequent speaker at industry events, and a published author on multiple subjects. MORE >>