Case of Creative Crowdsourcing: Let Your Fans Guide Your Brand
Mindjumpers
SEPTEMBER 11, 2012
They want to have their hand in where a brand goes, what a flavor is for a brand, what direction it goes, they want to have a say” – according to the Chief Marketing Officer of Frito-Lay North America, Anindita Mukherjee. Having a Community Means Having a Brand: Listen to Feedback! Problem solving. Replicate success.
Let's personalize your content