Mindjumpers

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Case of Creative Crowdsourcing: Let Your Fans Guide Your Brand

Mindjumpers

They want to have their hand in where a brand goes, what a flavor is for a brand, what direction it goes, they want to have a say” – according to the Chief Marketing Officer of Frito-Lay North America, Anindita Mukherjee. Having a Community Means Having a Brand: Listen to Feedback! Problem solving. Replicate success.

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Branding: When Political Campaigns Turn to Social Media

Mindjumpers

However, experienced from the 2008 election campaign, the Obama-team showed a delicate understanding of the network when tweeting the following immediately after the much talked about Clint Eastwood chair performance : Playing on every string.

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