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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. The point is to understand social media as part of an overall marketing strategy, understand individual apps, and be nimble and adaptable. It allows a sniper vs. shotgun approach to marketing.

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Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. It’s never going to be Facebook (unless Facebook buys them), but don’t ignore geo-location apps. So they have unsolved technical glitches that restrain growth and market penetration.