Seth Godin on Steroids: Here’s My Evernote Password
Viper Chill
DECEMBER 2, 2012
We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. In 2007, our 22nd version of the infomercial clicked. Content based for me means content in the form of thought leadership, whether it’s white papers or assessments. It just took off.
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