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Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

However, the industry is still at the early stages of determining how social media research (my term), which is based on the raw talk of our customers, can be used as a credible decision making tool that complements traditional research methodologies. Toby/Diva Marketing : Let’s take it from the top.

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Twitter's Supposed Lack of Loyalty: It's “too” easy

Bare Feet Studios

Please check out a video case study presented at our first meeting of the Social Media Club (you are all invited! Now is a good time to sign up to receive new articles by email as soon as they are published or subscribe to our RSS feed. Aloha, Share/Bookmark Thanks for reading!

Loyalty 57
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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics.