article thumbnail

Best Social Media Monitoring Tools

Bill Hartzer

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc.

Cymfony 152
article thumbnail

Brand Monitoring: Where Are They Now?

Net-Savvy Executive

A couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010.

article thumbnail

Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

However, the industry is still at the early stages of determining how social media research (my term), which is based on the raw talk of our customers, can be used as a credible decision making tool that complements traditional research methodologies. Toby/Diva Marketing : Let’s take it from the top.

article thumbnail

Jumping Over a Mountain | chrisbrogan.com

Buzz Marketing for Technology

Covering social media business strategy and personal power. I’m thinking social media and working remotely have the potential to dramatically improve our in-person interactions, maybe make them more productive. If 60% don’t understand social media that means 40% do, to some degree, which is huge.

Cymfony 113