2006, 2010 and Brand Monitoring - Social Media Informer

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Brand Monitoring

Brand Monitoring: Where Are They Now?

Net-Savvy Executive

APRIL 1, 2011

The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. Nielsen BuzzMetrics Nielsen bought the rest of BuzzMetrics in 2007 and used it as the core of NM Incite , its joint venture with McKinsey, in 2010.

Brand Monitoring

Brand Monitoring Cymfony Attensity Alterian

Teens & Young Adults Prefer Facebook Over Blogs

Firebelly

FEBRUARY 4, 2010

Blogging by teens (ages 12-17) has been cut in half - from 28 percent in 2006 to 14 percent in 2009. Where did they go? Social networking sites (SNS). 73 percent of teens and 72 percent of Gen Y are now active on at least one SNS. 71 percent of young adults prefer Facebook while 66 percent of younger teens prefer Myspace.

Facebook

Facebook MySpace Paid Search Survey

Brand Monitoring: Where Are They Now?

Teens & Young Adults Prefer Facebook Over Blogs

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