Convince & Convert

SEPTEMBER 27, 2013

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. “They sold their team loyalty out for a cupcake.”

Brands 127

Brands Sports How To MySpace 127

Diva Marketing Blog

OCTOBER 15, 2010

Two years ago Becky Carroll, Customers Rock , invited me, along with Tony Hsien, Frank Eliason and Brian Solis, to participate on a BlogWorld Expo panel about a fairly new, innovative use of social media. Fast forward 24-months and "social service" is on its way to becoming the new darling of social media.

Foursquare 72

Foursquare Loyalty Social Networking Social Media 72

Laurel Papworth

AUGUST 1, 2010

Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system. Foursquare? local photo forum?

Facebook 105

Facebook Virtual World Foursquare Banking 105