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Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

Here’s a good example of a PR professional (Todd Defren) who discloses when he is Twittering on behalf of a client. On the other hand, Whole Foods CEO really crossed the line by posting on stock message boards under an alias name , attempting to influence the stock price of an acquisition. There’s an example here.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

The effective practice of social media marketing requires monitoring all channels, from online cruise message boards to social networking sites like Facebook or LinkedIn. I have seen these programs work but I sometimes wonder if it’s worth all the effort considering the possible fall-out, as seen in your example.

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