Convince & Convert

SEPTEMBER 27, 2013

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. “They sold their team loyalty out for a cupcake.” Listen Now.

Brands 127

Brands Sports How To MySpace 127

Diva Marketing Blog

OCTOBER 15, 2010

Becky thought it would be fun to do an encore of that panel: Act 2 of Creating Customer Loyalty with Social Media, A Look 2 Years Later I am at #bew10, Las Vegas, with Becky Carroll, Frank Eliason and this time representing Zappos -- Melissa LaPointe. Conversations that impact the brand continue to esculate on social networks.

Foursquare 72

Foursquare Loyalty Social Networking Social Media 72

Laurel Papworth

AUGUST 1, 2010

Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system. Foursquare? Future: Facebook buys Foursquare, you get stuff.

Facebook 105

Facebook Virtual World Foursquare Banking 105