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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. YouTube is used by 64 per cent of Canadians and two-thirds of those use it daily. Before 2005 our goal was to get our clients in the news.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. YouTube is used by 64 per cent of Canadians and two-thirds of those use it daily. Before 2005 our goal was to get our clients in the news.

Marketing 195
article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. YouTube is used by 59 per cent of Canadians and almost half of those use it daily. How Canadians use Social Media.

Marketing 199