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IBM Social Computing Guidelines

Buzz Marketing for Technology

Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. In 2005, the company made a strategic decision to embrace the blogosphere and to encourage IBMers to participate. And write in the first person.

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Cyberbullying and blogs – a case study Mumbrella

Laurel Papworth

Often, bullies use it to exclude the victim from a social circle for reasons such as looking different, being gay, being intelligent or gifted, or having special needs or disabilities (Shariff and Gouin, 2005, p.3-4). The power of the Internet also means that hateful messages can be widely distributed to millions of people. That is scary.