article thumbnail

Social Media Marketing Guide: Facebook

Little Web Giants

and it also must be at least double the cost-per-click (CPC) bid. Bidding can be optimised for the selected objective (CPA), clicks (CPC) or impressions (CPM). Advertising on Facebook allows for very fine demographic targeting with features including custom audiences, lookalike audiences, interest targeting, and more. Headquarters.

article thumbnail

Social Media Marketing Guide: Facebook

Little Web Giants

and it also must be at least double the cost-per-click (CPC) bid. Bidding can be optimised for the selected objective (CPA), clicks (CPC) or impressions (CPM). Advertising on Facebook allows for very fine demographic targeting with features including custom audiences, lookalike audiences, interest targeting, and more. Headquarters.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How the Facebook Algorithm Works in 2020 and How to Make it Work for You

Hootsuite

2004 – 2009: Facebook was born in 2004, but its newsfeed didn’t show up until 2006. As you track your high-performing content , make sure you capitalize on the ability to turn it into low-CPC (a.k.a For instance, Facebook has conducted multiple surveys to gather data and opinions straight from users.

HootSuite 145
article thumbnail

Social Media Terminology: Social Media Words You Need to Know

agora pulse

Cost per click (CPC). More information about CPC: Is Your Social Media Marketing Budget Ready for the New Year? The Battle of Facebook vs. Twitter Ads: Which One Has the Lower CPC? All right—the social media platform Facebook launched in 2004, originally as a means of communication among Harvard students. Dark social.