Social Media Marketing Guide: Facebook
Little Web Giants
NOVEMBER 4, 2014
and it also must be at least double the cost-per-click (CPC) bid. Bidding can be optimised for the selected objective (CPA), clicks (CPC) or impressions (CPM). Advertising on Facebook allows for very fine demographic targeting with features including custom audiences, lookalike audiences, interest targeting, and more. Headquarters.
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