2004 Communities Meme Retail 
Hootsuite
MAY 10, 2021
Athleta community! Build brand communities. While brand communities have existed long before social media. Several studies show that participation in communities can increase brand loyalty. Give back to the community. People shop local to support their community. Build communities around shared values.
Hootsuite
MARCH 9, 2022
There’s joy, drama, passion, a shared language and a whole lot of community. “Our community has transformed shopping into an experience that’s rooted in discovery, connection, and entertainment, creating unparalleled opportunities for brands to capture consumers’ attention,” TikTok’s Blake Chandlee said at launch.
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