Buzz Marketing for Technology

SEPTEMBER 30, 2008

Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. For the bonus round, I recommend staying up to date via LinkedIn’s community superhero, Mario Sundar. Update at least every three months.

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Buzz Marketing for Technology

JUNE 25, 2008

« Six attributes of an affinity group (or community of practice). Enter your email address: Delivered by FeedBurner. December 2004. September 2004. August 2004. April 2004. Required fields are marked *. Words to live by » Home. in a reader. April 2008. March 2008. February 2008. January 2008.

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Buzz Marketing for Technology

JUNE 27, 2008

Matthew argues that Shawn misses an opportunity to communicate an understanding of knowledge work outward from the insider community to the larger workforce and organisational management who donâ??t Enter your email address: Delivered by FeedBurner. December 2004. September 2004. August 2004. April 2004.

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Buzz Marketing for Technology

JUNE 27, 2008

Track things like audience/community sentiment (positive/negative) if you want to map effort to results. Use social networks respectfully to share the best of your content, in a community-appropriate setting. Remember that community and marketplace are two different things. Make it easy for your community to reach you.

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